Description: Lululemon announced that its 4th-quarter results will not meet its
expectations: This news sent their share price falling more than 15%. Lululemon
has had a rough last year with some major public relation (PR) disasters.
Source: CBC
Date: Jan 13, 2014
Video Link: http://www.cbc.ca/player/News/Business/ID/2429880202/?page=3
Questions for Discussion:
- What were the major PR disasters for Lululemon last year?
- Do such PR disasters have any negative influence on company’s sales?
- Do you think the fall in share prices is a result of people turning against them or is it just a small blip and their sales will bounce back soon?
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